Announcing the 2025 Gen CX Hackathon winners. We invited CX, tech and design teams from across the globe at WPP to create and prototype a Commerce experience using v0, Vercel's AI SDK, and any other MACH related technologies of their choice. Entries and creations limited only by their imagination.
22 teams entered the competition, with Judging led by some of WPP's leading minds in AI, technology and experience design including, Nicolas Le Pallec, Christian Mouton, and leading experts from Vercel. From all the entries our judging panel selected five amazing and worthy winners across five categories - Innovative Execution, Technical Execution, Spirit of v0 Award, Creative Execution, AI & Business Value Execution.
The Winning Entries and Craft
Creative Execution Award
AI Candy
by AKQA London
We have whipped up a magical, mouthwatering experience, one that guides every customer to their perfect chocolate selection! With a charming, chatty conversational UI, customers will explore, refine, and delight in their choices before making their scrumptious selection. It's not just shopping; it's a chocolatey adventure!
Vercel AI tools revolutionise WPP's experience and CX Craft
Through the years, brands have entrusted Vercel and WPP's global network of agencies to help them modernize their digital experience design and creation with pioneering Next.JS technologies and tools.
Launched in 2024 with early access for WPP leaders and select teams - WPP's creative technologists, designers' , creators and developers are poised to significantly accelerate their experience builds, apps, prototyping, and digital creative velocity, with Vercel's v0 and AI SDK.
v0, just like Vercel's pioneering Frontend Cloud, is built to increase productivity and accelerate experience design iteration, creativity and development, all with a pioneering AI powered tools leading to world class digital experiences for WPP clients.
How Vercel AI powered tools augment WPP teams and our client craft
- Enabling Experience design and development velocity
- Optimize rapid design and prototyping
- Enabling non-technical teams - 'Everyone can cook'
- Enhanced Developer, designer and UX tool Experiences
- AI Models uniquely developed and tuned using the millions of Vercel front end cloud and Next.JS deployments worldwide
- Augmenting other WPP AI tools and integrated experience platform solutions and partners
- Powering WPP experience workflows, from ideation, testing to fully deployed go live
Participating in the WPP + Vercel Gen CX hackathon was an incredible opportunity. Vercel v0 and the AI SDK made it effortless to go from concept to prototype at lightning speed, allowing our teams to focus on innovation, customer experience, and business impact. This experience will transform how ArcTouch helps our clients turn ideas into reality!
Paulo Michels, CTO, ArcTouch
CX GenAI such as Vercel's v0 is a rising tide enabling Citizen Developers to do what previously required a development team, and helping juniors engineers to learn and build larger applications.
At AKQA we are using CX GenAI to push the ceiling of what is possible given time or budget constraints for our clients, so that we can spend 80% of our time on the differentiators that really deliver meaningful value to their businesses.
Vercel's AI SDK is a game changer – enabling us to start to deliver experiences that were not previously possible, combined with their cutting edge Web Hosting platform TODAY, simultaneously reducing engineering efforts whilst increasing Value.
Will Hancock, Group Technical Director, AKQA
This Gen CX Hackathon Winners Spollight Web App built by Jimmy Adams, WPP, using v0 \ Vercel (with no code or tech skills... 'Everyone can cook')